Despite the pharmaceutical industry's growth, operational inefficiencies in field sales execution continue to impede optimal performance.
lost yearly due to suboptimal pharma sales execution
of medical reps. struggle with effective territory planning
of field time spent on manual reporting
daily MR visits, with less than 40% leading to impactful results
AI-powered SFA & CLM solutions faster growth in pharma sales solutions.
Sources: IQVIA, McKinsey, Deloitte Healthcare, BCC Research
Offers real-time team insights, coaching logs, and advanced tools to improve performance, accountability, and compliance.
Streamlines territory management,
user onboarding, and enforces
policies for efficient
sales operations.
Provides analytics, dashboards,
and KPIs to optimize coverage,
frequency, and field
effectiveness.
Drives campaigns, e-detailing, surveys, and insights to align execution with brand goals and improve engagement, reach, and strategy effectiveness.
Take full control with a dedicated admin panel to manage, monitor, and analyze sales data — all without external dependencies.
Empower your field force with intelligent tools that streamline operations, enhance decision-making, and drive strategic growth.
Harness the power of artificial intelligence to create precise, data-driven Master Territory Plans (MTP) and Secondary Territory Plans (STP). These smart plans optimize your sales coverage and ensure your field teams focus on the right locations, doctors, and chemists to maximize ROI and market penetration.
Automate attendance tracking that strictly adheres to your company’s specific policies. This feature guarantees accurate monitoring of field force presence and punctuality while eliminating fraudulent attendance practices, improving workforce discipline and accountability.
Streamline the daily call reporting process using customizable input forms designed to capture rich data on every doctor's visit and interaction. This tool also facilitates real-time manager feedback, enabling swift coaching and corrective actions that enhance sales effectiveness.
Implement advanced geo-tagging and geo-fencing technologies to validate the authenticity of field visits. This ensures that sales reps are physically present at the designated locations during visits, drastically reducing data inaccuracies and boosting operational transparency.
Keep detailed records of joint working sessions between sales reps, managers, and medical representatives. Including feedback and coaching notes in these logs promotes a culture of continuous learning and performance improvement across your teams.
Deliver dynamic, multimedia-rich electronic detailing content to healthcare professionals in their preferred language. This enhances understanding, retention, and engagement, facilitating more persuasive detailing and ultimately driving better prescription outcomes.
Equip your field force with interactive quizzes and knowledge assessments embedded within the app. This feature ensures continuous learning and product mastery, fostering compliance and confidence in sales presentations.
Offer your teams easy access to a rich library of training videos, educational resources, and marketing collateral. Available on-demand, this feature empowers reps to learn and refresh knowledge anytime, whether on the field or in the office.
Leverage AI-powered nudges that provide intelligent reminders and suggestions tailored to each user’s behavior and priorities. These nudges help reps stay on track, prioritize high-value activities, and avoid missing critical sales opportunities.
Maintain a “golden record” of healthcare professionals by accurately mapping a single doctor’s profile across multiple practice locations. This prevents duplicate entries, consolidates interaction histories, and delivers more personalized and efficient engagement.
Access comprehensive, unified profiles of doctors, chemists, and key account managers that integrate historical interactions, preferences, and sales data. This 360-degree view empowers your reps with the insights needed to tailor engagement strategies effectively.
Monitor detailed prescription data to track your brand’s market share (RCPA - Retail Chain Prescription Audit) against competitors. Real-time competitive intelligence allows your teams to adapt strategies and improve product positioning dynamically.
Simplify the capture of Purchase Order Bookings (POB) and provide real-time order status updates. This seamless integration enhances coordination between sales, distribution, and supply chain teams, reducing errors and improving customer satisfaction.
Manage employee leave efficiently by tracking leave types, balances, and approvals within the system. This feature integrates with HR policies to maintain accurate records and facilitate smooth workforce planning.
Control field expenses rigorously by implementing automated policy enforcement during expense submissions. This minimizes fraud, ensures compliance, and streamlines the approval workflow, resulting in cost savings and accountability.
Gain powerful insights through detailed activity reports such as DAR, MVP, and OVP. These reports enable managers to track sales rep performance, plan visits strategically, and measure the effectiveness of field activities.
Provide a secure, centralized repository for storing and sharing important files, folders, SOPs, and marketing collateral. Easy access ensures your field teams always have the latest information and materials at their fingertips.
Keep your entire sales force informed and aligned with timely company news, policy updates, and important announcements. This feature ensures consistent communication and engagement across all levels.
Coordinate the execution and participation in brand campaigns, health camps, and market research surveys. This helps improve brand visibility, strengthen customer relationships, and gather valuable field insights for marketing.
Empower your sales teams to work without interruption, even in areas with limited or no internet connectivity. Our app supports full offline functionality on mobile phones and tablets, syncing data automatically when connectivity is restored.
NitiApp supports diverse pharma verticals—from prescription drugs to OTC, animal health, hospitals, diagnostics, devices, and
key accounts—delivering tailored technology that drives efficiency and growth.
Join the ranks of top pharma companies that rely on our world-class solutions for sustainable growth and efficiency.
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